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This ancient grain line was created for yourBRAND, and is used as a selling tool for companies to envision their own brand on our product. My aim for this design was for it to be modern and colorful.
I was tasked to do a total brand refresh of Barkery brand treats, exclusively sold at Dollar Tree. The overall goal of the project was to increase sales by marketing itself to a younger demographic. This was a solo project where I conducted brand research, created various concepts, and project managed the design aspect in order to bring this redesigned line to fruition.
Complete Barkery redesigned line. The final product that went to print incorporated French translations, as it is sold in both Canada and the USA. It was a great accomplishment taking on this solo product and seeing it through to the end, and in store shelves.
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